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Salesforce Marketing-Cloud-Consultant Exam is a multiple-choice test that assesses the candidate’s knowledge of core concepts such as email marketing, mobile marketing, social media, and web personalization. Marketing-Cloud-Consultant exam also evaluates the candidate’s ability to use Salesforce Marketing Cloud to create, manage, and analyze marketing campaigns.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q99-Q104):

NEW QUESTION # 99
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

A. What the offer will be
B. When to send the email
C. Who the offer come from
D. How to determine engagement

Answer: D

Explanation:
Explanation
To send a special discount offer to engaged customers on their email list, Northern Trail Outfitters should resolve how to determine engagement prior to generating the audience. Engagement is a measure of how customers interact with emails, such as opens, clicks, or conversions. Different criteria and thresholds can be used to define engagement, such as recency, frequency, or duration of interactions. Determining engagement will help Northern Trail Outfitters segment their audience and target their offer more effectively.
What the offer will be, when to send the email, and who the offer come from are important factors for designing and delivering the email, but they are not relevant for generating the audience based on engagement.
References: https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_split.htm&type=5

NEW QUESTION # 100
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests.
However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'

A. Ensure the two phrases are added to a filtered keyword list
B. Ensure the two phrases are added the "Filtered Keywords" data extension
C. Ensure the DNS Record Redirect is correctly configured
D. Ensure "Common Misspellings" Is selected as one of the Reply Filters

Answer: D

NEW QUESTION # 101
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

A. Request a second SAP for the existing business unit.
B. Request a Private Domain to be added to the existing business unit.
C. Create a new business unit for the new brand.
D. Implement a new SSL Certificate for the new brand.

Answer: B

Explanation:
Explanation
A Private Domain is an email address that is separate from the main domain and allows for the creation of campaign-specific email addresses, which can then be used to target distinct audiences. This would allow Northern Trail Outfitters to create emails and landing pages specific to each brand without having both brands associated with the same domain, thus preventing any overlap or confusion between the two. Additionally, a Private Domain can help ensure deliverability and compliance, as it allows for more granular control over the sending domain.

NEW QUESTION # 102
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?

A. Query Activities
B. Data Filters
C. Publication Lists
D. Attribute Groups

Answer: B

NEW QUESTION # 103
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

A. Query Activity > Data Extension Entry Source > Journey Activates
B. Salesforce Entry Event > Query Activity > Automation Studio Activities
C. Import Activity > Decision > Journey Activities
D. Query Activity > API Event > Automation Studio Activities

Answer: A

Explanation:
Explanation
A query activity is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data extension entry source is a journey builder entry source that allows injecting contacts into a journey based on a data extension. Journey activities are actions that occur within a journey, such as sending an email or updating a contact attribute. By using a query activity to filter contacts who have not made a purchase in the last six months from their order data extension, NTO can create a sendable data extension with those contacts and use it as a data extension entry source for their journey. Then, by using journey activities, they can communicate the same message across all channels to those contacts. References:
https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_jb_data_extension_entry_source.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_jb_journey_activities.htm&type=5

NEW QUESTION # 104
......

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